AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.

A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...

Artificial intelligence is making its mark on the advertising and marketing industries, but the smartest brands are using it ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

The challenge for Cannes 2025 is clear: Let's demand transparency on how AI is actually impacting our people, our ...

Top brands are using AI to save time, simplify decision-making and turn fragmented data into real-time, performance-driven ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

You can't buy that kind of press. And speaking of AI, HBO is incorporating it into House of the Dragon marketing in other ways: Insert yourself into a House of the Dragon poster Over on the "Raise ...

Inside tech's anti-college movement: "If you have to go to college, it's probably because you're mediocre." ...

While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users ...

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

In an industry obsessed with the next big thing, Microsoft Advertising is playing the long game - one that is deeply rooted in a 50-year legacy of making transformative technology accessible to all.