There’s something undeniably magical about a birthday party — no matter your age. Whether you’re throwing a bash for a child, a friend, or even yourself, planning the perfect birthday celebration ...

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the boutique shop.

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities as it searches for a CEO.