Phil Spencer, Microsoft Gaming's CEO, said not all IP needs to be adapted into new mediums.Adaptations should make sense as ...

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

"When you combine red and yellow it’s about speed, quickness. In, eat and out again. "Yellow is also the most visible colour ...