In today’s fast-paced digital world, businesses must continuously optimize their website, marketing, and sales strategies to ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? The ...

Measurement & Analytics - What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party ...

Subscribe or upgrade your current MEED.com package to support your strategic planning with the MENA region’s best source of business information. Proceed to our online shop below to find out more ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always ...

Marketing has been rapidly evolving, along with technology, including hardware, software, and the online ecosystem. Marketers' day-to-day responsibilities, together with what's expected of marketing ...

Little Mix burst onto the scene in 2011 after winning The X Factor and quickly became one of the most successful girl groups of all time. The first major shift came in December 2020, when Jesy ...

In the sprawling exhibition halls of ELECRAMA 2025—the world's largest electrical trade show—Schneider Electric's presence was impossible to miss. With three distinctive booths spread across ...