In today's digital environment, customers have more businesses to choose from, so you must start to "measure the unmeasurable": customer loyalty. Let's look at just how important customer ...

But how do you go about instilling true loyalty in your customer base and empowering your loyal customers to do more for your brand? This article explores how to measure and increase B2B customer ...

Are we solving problems fast and treating customers with respect? Technology: Are systems and automation delivering fair ...

Everyone knows customer loyalty is good. And, marketers, given the recent developments in data capture and management, believe they have fairly good ways of developing and measuring customer loyalty.

The study provides a competitive benchmark to measure customer advocacy and loyalty; identify improvement initiatives; and compare wireless carrier performance across the United States. Full-service ...

Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial met ...

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...

NPS is more aligned with effectiveness as it focuses on customer loyalty, advocacy, and overall brand perception. CSAT is primarily an effectiveness measure as it assesses how well a company meets ...

On this measure, TikTok Shop outperformed other e ... platform that beat TikTok Shop in Earnest's dataset, which looked at customer-retention data between January 2022 and February 2024.