The basic formula for Loyalty ROI is straightforward: Gain from investment minus cost of investment, divided by cost of ...

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to ...

Maximising a loyalty program’s return on investment (ROI) may still be a challenge for many retailers. Sarah Jarvis, ...

Customer retention is a high-value differentiator for automotive dealerships. The economics are clear: retaining existing clients is cheaper.

Many business owners and managers have talked about how they can incorporate sustainable practices into their operations.

A closer look at how Celeste Adore delivers lasting quality, elegant design, and standout service in the personalised jewellery space.

After decades in the QSR industry with Chicken Salad Chick and Zaxby’s, I’ve learned that making a profit isn’t the only ...

Profits: While the bottom line is everything, it’s about a lot more than cutting costs. Profitability is the end result of ...

Creating a customer-first culture is a deliberate process that requires cross-functional commitment. Fintech companies that ...

Toast enjoys strong moats, growth strategies, and long-term investment potential. Learn how TOST drives value with high ROIC ...

Prerna Asthana has been awarded a 2025 Global Recognition Award for her exceptional contributions to data science innovation ...