Airline loyalty cards are not just about saving money for customers, but they also deliver some huge cash rewards for the ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial met ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers ...

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...

QuestionPro and MarketCulture Partner QuestionPro and MarketCulture have announced a strategic partnership that empowers ...

Modern consumers see around 5,000 advertisements every day in our crowded marketing world. Branded items cut through this ...

What it takes to create a positive agent experience, hurdles businesses to overcome and how technology is shaping the future ...

In the realm of B2B marketing, making sales and keeping customers is more difficult than ever. In contrast to B2C businesses, ...

U.S. President Donald Trump cast doubt Thursday on NATO’s commitment to defend the U.S. if attacked, despite the alliance’s historic invocation of its defense guarantee after the 9/11 attacks. Trump ...

Katie Genter is a digital nomad who has traveled full time since June 2017. She writes and edits stories about points and miles, and loyalty programs, often letting her personal experiences color ...