Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

By teaming up with established payment technology partners, businesses foster dynamic relationships that create a virtuous ...

Fast, seamless, and predictable. That’s what quick-service restaurant customers expect every time they pick up an order.

Another downside is that customer loyalty built by discounts is extremely fragile. Price-motivated customers are highly ...

Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Are we solving problems fast and treating customers with respect? Technology: Are systems and automation delivering fair outcomes without bias? Vulnerable Custom ...

You can get a customer into your program and their data captured ... Instead, he points to capture rate—how much of a brand’s revenue is tied to identifiable loyalty members—as a better measure of ...

MANILA, Philippines — National Security Adviser Eduardo Año on Thursday said he had developed a close friendship with former President Rodrigo Duterte, but emphasized that his loyalty lies with ...