In a market saturated with fast fashion and overexposed streetwear labels like Bonkers and Snitch, emerging homegrown brands ...

While global fashion embraces minimalism, India is reinterpreting it within its maximalist tradition. Gen Z's preference for sustainable brands has fueled this shift, influencing spending habits.

Past recessions saw fashion draw back into minimalism, neutrals, and conservative cuts. Experts told BI they expect similar.