The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

An illustration of a magnifying glass. An illustration of a magnifying glass.

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

"I'm just a fan of the game, and it comes easy to me to make a logo like that." This year, the OKC Thunder logo in his yard garnered attention online, thanks in part to a cousin posting about it ...

What the technology can do today—and what’s next by Thomas H. Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial ...

In 2025, the design world is undergoing a quiet but meaningful revolution. Gone are the days when static moodboards dictated the aesthetic of a space. Instead, designers are embracing mood-led ...

Engaging the patient: patients are taking control of their healthcare through digital technology. Modern pharmacy apps put prescription management at their fingertips, while allowing them to securely ...

Modern pharmacy apps put prescription management at their fingertips, while allowing them to securely track their health data. This digital connection helps pharmacists spot health trends earlier ...

Rivian founder and CEO RJ Scaringe has posted another interesting facet into the design of the American automaker’s upcoming R2 BEVs. As you’ll see below, the Rivian R2’s body harness has ...