Dozens of people lined up in downtown Tampa on Thursday for a chance to purchase basketball star A’ja Wilson's first ...

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the ...

Could NCAA champ Wyatt Hendrickson be the next UFC heavyweight champion after his massive upset over Gable Steveson? Don't ...

Lady Vols basketball coach Kim Caldwell made a promise to her players that if they made it to the Sweet 16, they could stray from their shoe policy.

Gabby Anderson, a Harvard University junior and member of the university’s women’s basketball program, is dynamic on and off ...

Texas women's basketball forward Taylor Jones has "DMFJ" on her shoes for the Longhorns' Elite Eight game against TCU as a tribute to her late mom.

USC star Kiki Iriafen has signed an endorsement deal with Skechers Basketball ahead of the 2025 WNBA draft.

Former Preble star Carley Duffney is excited to play her last season of college basketball for Phoenix head coach Kayla ...

College sports are trending that direction now, and quickly. Players' ability to profit of Name, Image and Likeness (NIL) has ...

Duke is in the Final Four in Jon Scheyer's third season in charge, and his team has shown it's much more than Cooper Flagg.

FAYETTEVILLE, Ark. When Nolan Richardson coached the Razorbacks basketball team, it wasn't uncommon to hear his players speak ...

Unfortunately for Michigan fans, you won't be able to get your hands on the latest Jordan release. This week, the latest ...