Dozens of people lined up in downtown Tampa on Thursday for a chance to purchase basketball star A’ja Wilson's first ...

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the ...

Could NCAA champ Wyatt Hendrickson be the next UFC heavyweight champion after his massive upset over Gable Steveson? Don't ...

Lady Vols basketball coach Kim Caldwell made a promise to her players that if they made it to the Sweet 16, they could stray from their shoe policy.

Gabby Anderson, a Harvard University junior and member of the university’s women’s basketball program, is dynamic on and off ...

Texas women's basketball forward Taylor Jones has "DMFJ" on her shoes for the Longhorns' Elite Eight game against TCU as a tribute to her late mom.

USC star Kiki Iriafen has signed an endorsement deal with Skechers Basketball ahead of the 2025 WNBA draft.

South Carolina star sophomore MiLaysia Fulwiley reacted to Steph Curry repping her on Thursday night and explained her new ...

College sports are trending that direction now, and quickly. Players' ability to profit of Name, Image and Likeness (NIL) has ...

Tennessee Lady Volunteers fans share their online reactions to the Lady Vols' newest shoe addition ahead of Friday's game against South Florida College Basketba ...

Mark Pope and Kenny Brooks have released exclusive shoes with Nike ahead of the NCAA Tournament. See where to get them and vote on your favorite pair.

Duke is in the Final Four in Jon Scheyer's third season in charge, and his team has shown it's much more than Cooper Flagg.