Buc-ee's filed a federal lawsuit for trademark infringement against Barc-ee's, a gas station in southwest Missouri.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Many gang members have tattoos to demonstrate their allegiance. But many people with no gang ties will get inked with similar ...

From Viking ships to mythical animals, here is the story behind some of the most unusual automotive logos out there.

From ancient symbols to elements of the periodic table to hidden meanings, the context and meaning behind certain logos are ...

Many business owners view trademark registration as a smart investment—and they’re right. A federal registration gives you valuable legal ...

Tax-efficient investing has transitioned from being a niche strategy to a cornerstone of portfolio management for many ...

House names are a fun and creative way to establish a sense of place, add extra personality, and capture your home's essence.

Max, Warner Bros. Discovery’s streamer, has introduced a rebranding effort that shifts its once sharp ... Read More ...

And a bonus “6th Thing”: Clipper Petroleum, Flowery Branch, Georgia, has named a new leadership team, the company announced ...

Partnering with major brands can be a game changer for any business. Aligning with household names can lend credibility, ...

Although Buba Bureka just opened in NYC today, it has already gone viral—and for good reason: its limited menu is absolutely outstanding.