For decades, college athletes had to not only refuse commercial opportunities but pretend they didn’t exist. Now, everyone can cash in, but no basketball player has cashed in like Duke’s Cooper Flagg.

Fashion styles and trends have never been my forte. The reason may be because I was raised to accept the clothes we got ...

The Blue Devils boast college basketball’s highest adjusted offensive efficiency since KenPom.com began calculating the ...

Gauff is the highest-paid female athlete in the world, but still finds the South Florida park where she grew up a place to recenter herself.

Moolah has had NIL deals of varying degrees with more than 80 basketball players. They include UConn's Caroline Ducharme and ...

New Balance announced a new collab with L.A. lifestyle brand Bricks & Wood. Introduced at All-Star Weekend, new colorways are ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. A massive sale at Champs Sports on New Balance shoes ...

The National Basketball Association is in discussions with some of Europe's top football clubs about backing teams in a new basketball league on the continent, in what could potentially be a ...

A basketball rehabilitation program in prison called Hoops4Health is giving young people in Alice Springs the skills to tackle their trauma.

NEW ORLEANS (AP) — Karlo Matkovic had a season-high 19 points and eight assists, Antonio Reeves had five 3-pointers and 17 points and the New Orleans Pelicans beat the Philadelphia 76ers 112-99 ...

The best public school boys basketball teams in New York will be competing for titles this weekend. New York State Public High School Athletic Association (NYSPHSAA) boys basketball state ...

Belleville defeated Rockford, 61-47, in the Michigan high school girls basketball Division 1 final on Saturday in East Lansing. Sophomore Sydney Savoury led the Tigers with 22 points. Newly ...