As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

The Danish toymaker announced a cobranded bright Lego yellow kids sneaker today in collaboration with Nike. The Nike Air Max Dn x Lego was designed in a “Tour Yellow” colorway ...

Justine Skye is having a major moment this year. The “In My Bag” singer just began her new music era, kicking off this year ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

Indiana Fever superstar Caitlin Clark will launch her second line of basketballs with the official manufacturer for the NBA ...

Nike is poised to regain market share in the athletic footwear space as sales growth for Deckers Outdoor's Hoka brand has ...

Nike and the LEGO Group are teaming up for a global multi-year partnership launching this summer, combining sport and ...

The most influential individual in the sneakers industry is not an athlete. It is rapper ... diving deeper into sports with his latest Nike sneaker collaboration. Scott has teamed up with Nike ...

Osaka’s sleeveless kit featured a soft shade of pink with contrasted deep tones with coordinated pink Nike sweatbands on her ...

Deion Sanders’ return to Nike after years with Under Armour was widely celebrated by sneaker enthusiasts. The move marked the ...

Nike appears to be making a strong push for the women's lifestyle and athleisure market, and their collaboration with ... and several track and field athletes have left Nike in recent years ...

UConn women's basketball commit Kayleigh Heckel expressed her excitement at former USC teammate JuJu Watkins' latest achievement.