Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

MLB teamed up with Nike to release the first-ever Nike-produced athletic sneakers for MLB featuring designs inspired by the ...

MLB teamed up with Nike to release the first-ever Nike-produced athletic sneakers for MLB featuring designs inspired by the ...

Justine Skye is having a major moment this year. The “In My Bag” singer just began her new music era, kicking off this year ...

The modern athlete is far more than a competitor. The most successful performers have become global brands, venture-capital ...

East Texas A&M University has announced a multi-year partnership with Nike and BSN SPORTS on Monday morning. Nike, the Oregon ...

By the 2010s, Wimbledon’s court fashion became even more theatrical, embracing almost a business-casual look that mimicked ...

Deion Sanders’ return to Nike after years with Under Armour was widely celebrated by sneaker enthusiasts. The move marked the ...

Three-time WNBA MVP A'ja Wilson is joining Nike and LEGO in a new multi-year partnership to encourage kids to play on and off ...

Nike and the LEGO Group are collaborating to inspire children everywhere to embrace the joy of active and creative play.

Euro 2025 earned its first US media deal, with much of this summer's European tournament airing across Fox Sports networks.