Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

The Shedeur Sanders hype train continues to chug along and has now hit overdrive. He has made several appearances, ranging from courtside NBA games where Greg Anthony gave his blazer to give to his ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Simmons, the longtime equipment manager for the New Orleans Saints, looked at the football "shoe" receiver Bob Newland showed ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

During last night’s Super Bowl LIX halftime show, Kendrick Lamar took yet another victory lap—following his Grammy win last weekend for “Not Like Us” —to cap off one of the most heated feuds in recent ...

Sneakers were rapidly becoming more fashionable through the decades and by the time the 1990s rolled around, the floodgates ...

Here's the thing about flared jeans: They do a pretty damn good job of hiding your shoes. So when Kendrick Lamar took the ...

The Air Diamond Turf shoe was released online Friday at 10 a.m. ET for $150 on Nike's website. As of Friday afternoon, the sneakers were sold out on the Nike site and at several other shoe ...

Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports icon of his caliber to be a Jordan ...