The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot ... to commercials, also known as “attribution,” is seen as critical. As the linear TV ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

Even with the onset of streaming, many advertising executives would argue there’s still no better way to sell a product than through a widely seen TV commercial. It’s why spots at the Super ...

The tool was developed with close involvement and a lot of feedback from Paramount, which is also the first publisher to integrate it into its suite of ad sales products. ISpot had already been ...

The New Yorker who joined ISIS nicknamed “Umm Nutella” was sentenced to nearly two decades in prison Wednesday — after the ISIS recruiter’s initial “shockingly low” 48-month sentence ...

Marvel Studios has released an extended TV spot for Thunderbolts* that sees Bucky Barnes assemble a team - the New Avengers? ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

On this week’s episode of SNL, host Jack Black joins Cheetos mascot Chester Cheetah for a commercial selling a twist on a familiar product. Voiceover sets the stage for what is just “another ...

It’s hard to pinpoint the exact percentage of TV advertising that drug commercials account for. But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of ...

They've recently raised the bar, announcing that their colossal Nutella giant croissant is now available for pre-order. This mammoth offering, loaded and laced with lashings of Nutella ...

The No. 8 seed Memphis Grizzlies will face the No. 7 Golden State Warriors in an NBA play-in tournament game on Tuesday, April 15. The Grizzlies had been as high as No. 2 in the Western Conference ...