OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.

Typography is “the first thing people interact with when meeting AI for the first time,” says ... brand includes a tweaked “blossom” logo with lines that are thicker and all the same ...

OpenAI will air a pricey Super Bowl ad on Sunday, according to a Wall Street Journal article on Feb. 5. The ad will be the ...

Late last week, DeepSeek released an updated version of its open-source ... swirling black-void logo à la OpenAI, or even a robot. Instead, it’s a friendly blue whale. This diverges from branding ...