R&A officials unveiled a new logo Tuesday for The Open, although they're really calling it a "brand identity." What's the difference between the two? A brand identity is more than just a logo.

The logo is a symbol of products, companies, projects, which is a very important element that influences images. Aras Atasaygın, a coder and designer, has released " OPEN LOGOS" that distributes ...

With the U.S. Open returning to Oakmont Country Club, the national championship is adorned once again with one of the best logos in golf. One of the things that bothers me about this one is that ...

A new logo for the Waste Management Phoenix Open that features the iconic 16th hole at TPC Scottsdale and the distinctive WM branding of the tournament’s title sponsor, was revealed on Tuesday ...

Adam Scott is not only drawing attention for his play during the U.S. Open but his unique outfit choice as well. Like other ...

New York branding and graphics firm Chermayeff & Geismar & Haviv has pared back the "complicated" flaming ball logo of the US Open Tennis Championships to just three yellow stripes and lower-case ...

Tennis fans will encounter a transformed Billie Jean King National Tennis Center at this year’s U.S. Open. A new Grandstand ... the Chase name and logo will adorn the roof on both the north ...