Beyoncé Knowles-Carter and Levi’s continue collaborating with Chapter Three, which reimagines the iconic 1988 “Refrigerator” ad.

Beyoncé Knowles-Carter and Levi’s are back with Chapter Three of their collaboration reimagining classic marketing spots from the denim brand’s history. This outing, which Beyoncé started to tease on ...

The third chapter in the ‘Reiimagine’ campaign comes from ad agency TBWA\Chiat\Day LA and was directed by Grammy Award-winner Melina Matsoukas.

It's not easy, finding the perfect pair of jeans. I have struggled with this plight for most of my adult life, navigating ...

Denim on denim. Denim from head to toe. Denim everything. There is no question that in recent weeks, the infamous Canadian ...

“Refrigerator,” like Beyoncé’s previous Levi’s ads, is a take on a classic Levi’s commercial, the 1988 ad “Refrigerator” ...

Levi Strauss is growing DTC to 52% of sales, expanding gross margin to 62.1%, and trading at a compelling valuation. Read why ...

The Levi's® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the third chapter of the REIIMAGINE campaign. In the new film and accompanying imagery, Levi's® continues to ...

There's nothing more American than a pair of blue jeans. But as the tariff chaos of the past few weeks has shown, every garment takes a global village to create.

global chief marketing officer of the Levi’s® brand at Levi Strauss & Co. “Through REIIMAGINE and our partnership with Beyoncé, one of the most influential artists of our time, we’re ...

Bey’s cheeky 501 Original booty shorts feature a high-waist that hugs her waistline, and a super high cut that exposes every ...