With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the ...

With Party City practically gone from the U.S. retail landscape, Michaels is adding to its assortment of balloons and other party supplies, the crafts retailer said Tuesday. Michaels is also ...

Balloons are one of the biggest voids left by Party City’s closure, prompting Michaels to add more licensed balloons for sale, including animated characters and grab-and-go balloon bouquets. - ...