You know that feeling when you’re casually browsing Amazon, not really looking for anything in particular, and ...

As you are contemplating a branding or growth strategy through different types of marketing, consider EDMM as an option. Not ...

Kirsty Jarvis is the founder of Luminous PR and a specialist in helping tech startup founders develop communication ...

Harnessing the knowledge of industry experts, this post delves into the art of crafting effective welcome emails that ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

How do you use your personal brand to build trust and credibility with your audience? We asked industry experts to share how ...

A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key ...

It can be daunting to figure out where to start when you are a solopreneur. If you are feeling intimidated by the competition, don’t be. This article will break down the universal principles of ...

For senior executives moving up the corporate ladder, a personal brand differentiates them as leaders in a crowded space.

This can include increasing the advertising budget and putting the power of branding to work for the firm. With this strategy ... can be a costly exercise. For example, national retailer JCPenney ...

Speaking at an event to unveil a new brand ... examples of such a rebranding exercise. Companies change their identity for various reasons, from mergers and acquisitions to evolving business ...