The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products. Imad is a senior reporter covering Google and internet culture.

San Francisco architect Donald MacDonald received representatives of the team who were visiting on a reconnaissance mission. Although the eastern span’s stately tower with its single cable ...

Neal is a graduate of Boston University. Joann is closing more fabric stores in Massachusetts and New Hampshire as the crafts retailer winds down operations nationwide. Earlier this year ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Several Joann Fabric stores in Tennessee are closing after the company asked a court to shutter about 500 stores across the country in the wake of a January bankruptcy filing. The stores targeted ...

Sure, we’ve seen talk about smart fabrics that can turn your clothing in a display, but now scientists have created something new: smart heating fabric that can heat itself using nothing but ...

Forward-looking: Scientists at the University of Waterloo in Canada are working to commercialize a smart fabric capable of converting sunlight into heat. Ideally, the material could be made into ...

Researchers at the University of Waterloo have developed a fabric that heats up under sunlight, utilizing nanoparticles embedded within the fibers. The study, published in the Journal of Advanced ...

HyperBead fabric is a revolutionary material that promises greater strength, enhanced waterproofing, and eco-friendly credentials, taking tent fabric technology to a whole new level. The outdoor ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...