Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

"Pink is a neutralising and calming colour, red is (or at least can be ... We remember the response when Instagram made its logo very slightly brighter.

Pink — a divisive color often derided as frivolous and weak for generations — is an even bolder choice. The embrace of such a traditionally feminine color by women with considerable political ...

Gadgets with the Apple logo are traditionally some shade of gray, and even those that come in a wider variety of colors are typically quite subdued. As you can see in our analysis of pink gadget ...