The ad format, which is new to Bing Ads but has been available from Google AdWords for quite some time, is capable of driving people directly to the iOS App Store or Google Play Store.

Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the ...

Google Play Store is testing a fixed app header with an easy to reach Install button, making it easy to install apps even with long listings.

Bing Ads’ Android app, hinted about last month, is now available in the Google play store, which means Bing has beat Google AdWords at bringing out apps for both major mobile operating systems ...

Google's Android app store, Google Play, now points out which apps have ads in them, beneath the install but in app listings. Photo: Google Inc.

Regardless of whether it’s a paid app or has in-app purchases, the Play Store now has a “Contains ads” line that appears directly under the Install/Open button.

Amazon Fire tablets lack the Play Store, but they do support sideloading apps. Using Fire Toolbox you can easily install the Play Store for more app options. Even with the Play Store addition ...

Not all apps are created equal. For every incredible, must-have app on the Play Store, there are dozens of low-effort, ad-ridden, useless options as well. There's a lot you can do yourself to try ...

For many weeks now, mobile users on both iOS and Android have been encountering a problem where visits to certain websites and apps have automatically redirected them to the platform's app store ...