Rollei has just announced its first-ever lens for mirrorless cameras or, at least, has allowed its name to be applied to one.

Image: Viltrox Viltrox has officially announced the AF 85mm F1.4 Pro FE lens for Sony E-mount, which it showed off at CP+ ...

Macro photography is an immersive experience, both for the photographer and the viewer. Not only does the genre showcase the unseen, exquisite beauty of nature, but also its fragility. However, unlike ...

Introduced as “the portrait master”, the new lens from Viltrox is an “affordable pro-level full frame portrait lens” with a ...

The claim that this is a genuine film optic is indeed accurate, as the lens element is taken straight from a disposable ...

The Blazar Beetle was one of the highlights of our Cine Gear 2025 coverage, not just because of it’s compact size, but also on account of how it had made making anamorphic shooting more accessible.

Sigma has announced the 17-40mm F1.8 DC Art, a super-fast standard zoom for APS-C. It will be available in L, E, X and RF ...

For video shooters, the Sigma 17-40mm f/1.8 DC Art offers silent and responsive autofocus thanks to Sigma’s High-response Linear Actuator (HLA). Focus breathing is minimal, and the internal zoom ...

Sony India introduces the FE 50-150mm F2 GM, the world’s first(1) telephoto zoom lens with a maximum focal length of 150 mm ...

Unlike Canon’s cheaper non-L-series lenses, it also comes with a lens hood, which helps protect your lens from both sun flares and ... best is paramount in portrait photography.