With colorful cans and fun flavors like Strawberry Watermelon and Ice Pop, Prime Energy seems harmless enough.

Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink ...

The sports drink market is a crowded space ... to fighter and influencer Logan Paul (Prime). The overall demand for advanced hydration is very strong right now, according to Howard Telford ...

The sports drink industry is no stranger to big players ... according to Euromonitor International. Newer entrants like Prime, backed by Logan Paul, have also gained traction.

The current WWE star gave a response on his YouTube channel Wednesday night. Tell him to get in line, bro,” Paul said. It's ...

Together they launched PLEZi Hydration, officially stepping into the $25 billion sports ... the energy drink market, from LeBron James with MTN Dew Rise, to Logan Paul with Prime.

WWE legend Liv Morgan said "F--- you' to Logan Paul after he roasted her for looking like Jake Paul at Madison Square Garden ...

Nearly 100 North Carolina restaurants have been highlighted on the social media “road show” — now including The Flame Prime Steakhouse ... is a family-friendly sports bar with multiple ...