Lady Gaga releases ­Mayhem - her first album for five years - this weekend, it’s like the mother of reinvention has never been away. Even before the new release, she was making waves - having ...

This toned-down emblem is just part of PrettyLittleThing’s sweeping rebrand, unveiled to customers earlier this week. Gone is the shouty, all-caps logo. In its place is a swirly calligraphy ...

Instead, it’s embossed on a beige backdrop. This toned-down emblem is just part of PrettyLittleThing’s sweeping rebrand, unveiled to customers earlier this week. Gone is the shouty ...

The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid to pitch itself as a “modern, agile, digitally-enabled brand.” ...

A new boutique hotel has opened in the 1950s-era motor lodge that until last year housed The Drifter Hotel, the hipster-friendly motel, bar and performance venue known for its clothing-optional pool.

British asset management firm Abrdn (ABDN.L) announced this week that it is reinstating the Es in its name four years after it removed them in a rebranding exercise dubbed an “act of corporate ...

OBSERVING the transformation of the United States under Donald Trump, both domestically and internationally, has been fascinating. It was widely believed that while a US president wielded ...

Bernhard, a national leader in energy infrastructure and Energy-as-a-Service (EaaS), announced it will rebrand as ENFRA on May 1, 2025. The change reflects the company’s growth, innovation, and ...

Cybercriminals didn’t even care to update the spoofed notifications with the current template of legitimate LinkedIn email notifications, which was used after the rebranding. An old template from 2020 ...

I asked her how she did it. She called a friend of a friend who’s at J.P. Morgan, who had negotiated a two-day work week and she had borrowed the template to tell her employer how it would work. And ...

They’re doing something more disingenuous, using, instead, an old-fashioned corporate sleight of hand: rebranding. Their statements indicate that they are, largely, keeping the DEI practices ...

The credit union announced the rebrand in November 2024. FourLeaf said the name change is part of a strategic rebranding initiative as it expands throughout the region. Four Leaf serves over ...