When Red Bull first hit the market, no one expected it to succeed. The energy drink market didn’t exist, and many believed that a caffeine-packed beverage would be a passing fad. Fast forward to today ...

Monster Beverage's global growth and Coca-Cola partnership shine, but stretched valuation and premium pricing lead to a Hold ...

The new offering, which is now available nationwide, delivers the benefits of Red Bull Energy Drink with a burst of curuba, citrus, melon and an elderflower finish. "Summer is the time of year ...

Redbull: It gives you wild ideas. A Swiss woman is such a fan of Red Bull that she reportedly got the energy drink can’s barcode tattooed on her skin – and it amazingly works at self-checkout.

A Swiss woman got a unique tattoo featuring a barcode inked on her skin that actually scans successfully at self-checkout machines. Inspired by the Red Bull energy drink, the functional tattoo has ...

As profits grow, more and more beverage companies are getting into this highly profitable market, but not all energy drinks are made equal. Some come and go, while others—including Red Bull ...

Work sometimes feels like a drill - but with a can of Red Bull Energy Drink, you'll have wiiings to nail every task. Whether in the Himalayas or on the road, a cold can of Red Bull Energy Drink ...

But to nab more of the energy drink market share from the likes of Red Bull and Monster, Ryse will soon be selling a sugar-free flavored energy drink with a boost of protein and prebiotics.

Chalerm Yoovidhya, heir to the Red Bull energy drink fortune, has transferred his 2% stake in the company, valued at around US$1.1 billion, to a Geneva-based trust company. An Austrian regulatory ...

In Silicon Valley, cutting back on booze has been in vogue for a while. Now the tech elite is going cold turkey on something ...

In a new ad campaign, energy drink brand Red Bull poses a group of star athletes in a classroom. The slogan for the promotion notes, "School's out, the grind isn't." The other notable athletes in ...

Festival founder Ladyfag walks us through the challenges, pains and triumphs of an event that has become a Pride Month ...