In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Think purple is real? Think again. Discover the bizarre truth behind why purple doesn’t actually exist (yup, seriously).

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Although obliterated by ongoing storm outlet construction, city says it plans to restore multi-coloured walkway to Barrie’s ...

You might be today years old when you realize there is no purple in the rainbow. There is no ... wavelengths (more on that later). Red, orange, yellow, green, blue, and indigo are all just as ...

A new coat of paint does wonders for revitalizing a space... If you don't use the wrong colors. Here are some to avoid, and ...

Each fruit color reveals unique health benefits Discover how to use nature’s color code to boost wellness and nutrition.