Think purple is real? Think again. Discover the bizarre truth behind why purple doesn’t actually exist (yup, seriously).

Check out 24 of the world’s must unusual landscapes — from the hellish Darvaza Gas Crater in Turkmenistan to the “snow ...

Each fruit color reveals unique health benefits Discover how to use nature’s color code to boost wellness and nutrition.

They are native to Australia and have various colors on their body, including bright red, yellow, blue, green, and orange. A ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

When you put so much love and energy into your vegetable garden, you want to do everything possible to ensure that the plants ...

There's no better way to brighten up your Easter tablescape than with nature's own decor. Check out 25 Easter plants that'll add so much color to your home.

A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.