Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Novak Djokovic has one big goal for 2025, but his path to a record-breaking 25th Grand Slam title is laced with obstacles.

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Few players had a front-row seat to the rise of tennis legends Roger Federer, Rafael Nadal, and Novak Djokovic like Tim Henman. The former British No. 1 faced each would-be member of 'the Big ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Novak Djokovic, Rafael Nadal, and Roger Federer highlight the 26-player list of the best ATP players ever from A to Z.

The Serbian tennis legend is taking it all in his stride, but says ‘one thing is for sure’.