State Farm's Kristyn Cook, who is the company's chief agency, sales, and marketing officer, explains how "Jake from State Farm" embodies the company's mission at the Cannes Lions 2024 ...

To be sure, Twilio builds products that faciliate sales and marketing, but other CMOs agree ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, ...

Revolutionize your chicken marketing approach with AI-driven techniques that save time, improve engagement, and drive ...

The system also integrates with Salesforce Sales Cloud, allowing collaboration and data sharing between sales and marketing teams. When looking at email marketing services, we chose Salesforce ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Creating a sales and marketing promotions strategy requires a thorough knowledge of your company's products, competition and overall mission. Sales and marketing promotions strategists must first ...