Consumer giant PepsiCo Inc. (PEP) has struck a deal with Salesforce (CRM) to implement its Agentforce digital labor platform, ...

Salesforce stock ticks higher as PepsiCo and UChicago adopt its AI-powered Agentforce platform for sales and healthcare ...

Always regarded as one of the world’s most glamorous and high-end sports, Formula 1 has undergone somewhat of a fanbase ...

Business Behavioral marketing demystified: Maneesh Gupta’s take on the what, why, and how with Salesforce Marketing Cloud. People are now living in a hyperconnected omni-channel digital world ...

The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

by Colin Kirkland, November 1, 2023 ; To help advertisers transfer the leads generated by their marketing campaigns to Salesforce in real-time, TikTok has launched a new no-code integration for ...

TikTok today unveiled a lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution that enables TikTok advertisers to capture leads from TikTok and transfer them ...

Salesforce announced a rebrand of its Einstein 1 Data Cloud and new capabilities for the Einstein generative AI assistant for CRM at the Dreamforce conference held in San Francisco on Tuesday ...

The lament was not exactly new. A slogan printed on bumper stickers, T-shirts, and water bottles in Silicon Valley has long mocked the hometown industry with the statement “There is no cloud.

Salesforce marketing cloud is a revolutionary platform that allows you to manage all marketing tasks and automate them effectively. Emma Denial 1 Stories Thursday June 15, 2023 , 6 min Read ...

Salesforce has also partnered with Typeface to help its customers leverage its generative AI content platform to create contextual visual assets for multi-channel campaigns within Marketing GPT ...