Some fans of Salt Life said they learned about the brand from its car decals, which were among its first products.Credit...Lawren Simmons for The New York Times In the coming months, two Salt Life ...

The Salt Life sticker clings to Dakota Stribling's Ford Explorer as it anxiously awaits its first trip to the beach. Matt Mitchell is the creator of The Ostrich, Walker County's least trusted news ...

then consider Salt Life duly flattered - and lawyered up. The Jacksonville Beach startup has gone mainstream, with 2,000 stores nationwide selling its ocean-inspired clothing line and car decals.