More and more founders of consumer brands have strong analytical backgrounds, often in finance. Very few founders of consumer brands have a background in market research. High IQ and analytical ...

When the Japanese designer Ryota Iwai, 41, founded his clothing brand Auralee in 2015, he didn’t intend it to end up on a ...

Stools shaped like corn on the cob, tomato-scented soaps and T-shirts featuring sardine tins are just some examples of how ...

Solace, a clothing company created by Syracuse University students, highlights the fashion needs of people who are ...

If you don't like the Vintage Whites and want to change the switches inside, the GX87 Ultra is hot-swappable. In addition, it ...

Why SharkNinja, On, Foster + Partners, and more are among Fast Company's Most Innovative Companies in design for 2025.

In the descriptions, Michael Jordan's namesake brand confirmed that each style references different design elements featured in the samples of the original 1985 releases. One iteration sports a ...

The team at CLOUD NINE, a hair and beauty brand based in Harrogate, have raised an incredible £60,000 for The Little Princess Trust.

When you hear the words 'classic car' your mind drifts away typically to think about iconic models from yesteryear like Silver Birch Aston Martin DB5s. But probably not Renault Espace ...

Lek Bodiratnangkura and Vlad Doronin on fusing their passion for heritage, luxury, and innovation to bring Aman Nai Lert ...

You've spent thousands on logo design, countless hours defining your brand voice ... So, what are some of the best examples of brand guidelines? Here are six of our favourite brands and how they guide ...

Here are three controversial recent examples: In October 2020 ... multiple adjustments to achieve the perfect balance between creativity and brand alignment. Once the design is polished and approved, ...