In the Fall 2022 semester, Fordham undergraduates in the Logos Branding Art course taught by Professor Abby Goldstein, engaged in research and development of a logo that would be used on materials for ...

Learn how creative leaders at this year’s By Design tap into emotion and design to make their work stand out. From heartfelt ...

With a nod to their history, the Mets resurrected a bygone script and also tapped into something modern: “Feedback has been ...

As today's potential customers continue to seek mindfulness and stress relief, there is no better time to elevate their user ...

Luxury brands seeking to establish a signature identity turn to Digital Silk for its expertise in high-end branding, immersive design and strategic marketing. By crafting tailored digital experiences, ...

Natalie and Caleb Ebel of Backdrop targeted the pain points of paint to create a successful, Millennial-loved brand.

Sampling Innovations introduces Smart Sampling, an innovative platform that changes the way cosmetic and fragrance brands ...

At the centre of the new brand identity is an evolved logo design that maintains the same boldness of Hitachi's heritage ...

With a new facility spanning 100,000 square feet, the Knowledge Center (KC), aims to streamline industry workflows and facilitate access to real-time material knowledge and resources.

Tory Burch reflects on her brand’s evolution, the lessons she’s learned in business and creativity, and how she’s driving a ...

Creatives are vital to every organization, but many applicants in this space forget to communicate their impact.

Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent ...