Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

A new series of sweet-smelling Sanrio bath bombs depicts the company's cute mascot character in chibi form, allowing fans to ...

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

Although she is the most recognizable Sanrio character, Hello Kitty is facing a dire issue that may spell trouble for the ...

Characters like Kuromi, My Melody, and Pompompurin wear bows in a new Sanrio My Fave Color series Bikkura Bath Bombs series.