But with so many fonts to choose from – even if you only ... Serif vs. sans-serif: what's the difference? A serif is a delicate little point (aka flare or terminating flourish) at the end of a ...

Google's Rodolpho Henrique explains the role of typefaces in shaping brand perception and the typography trio that guarantee ...

have decorative “wings” and “feet” on letters — called serifs — that make the form more distinctive. These are considered best for longer text passages. Sans serif fonts, like Arial ...