Likes, impressions, followers and circulation do play a role in measuring success, but viewing such metrics in isolation ...

A coordinated campaign used bogus social media accounts to amplify backlash against Target after the company scaled back its ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation.

Priced north of 26 times trailing earnings, and with a price-to-free-cash-flow ratio even richer -- more than 30 times -- ...

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially ...

Kenya Staples, a Birmingham entrepreneur, left her medical career to create a skincare line inspired by her love for self-care and simplicity.

Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow flags, displayed LGBTQ-themed t ...

Meta has announced a deadline for ads on its platforms to be fully AI-driven. This move has huge implications for business ...

Our favorite social media trend? The growth of the influencer marketing industry. The industry has grown ... Invest in relationships with influencers who truly connect with your target buyers, and try ...

Litigation risk for employers with a legal duty to monitor their employees’ 401(k) investments is set to hamper President ...