Likes, impressions, followers and circulation do play a role in measuring success, but viewing such metrics in isolation ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Priced north of 26 times trailing earnings, and with a price-to-free-cash-flow ratio even richer -- more than 30 times -- ...

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially ...

Kenya Staples, a Birmingham entrepreneur, left her medical career to create a skincare line inspired by her love for self-care and simplicity.

Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow flags, displayed LGBTQ-themed t ...

Meta has announced a deadline for ads on its platforms to be fully AI-driven. This move has huge implications for business ...

Our favorite social media trend? The growth of the influencer marketing industry. The industry has grown ... Invest in relationships with influencers who truly connect with your target buyers, and try ...

Litigation risk for employers with a legal duty to monitor their employees’ 401(k) investments is set to hamper President ...

In a new survey, high school grads report their education supported 'alternative career paths' such as trades and gig work, ...

Matt Drzewicki has been appointed to lead Target’s retail media network Roundel after filling the position on an interim ...