Portland startup Dayo is on a mission to help people use social media less through an app that rewards people with discounts for major brands like Nespresso, Yeti and Patagonia.

This emerging trend among Gen Z is just the beginning. The report — based on a landmark study of 5,000 US subscribers — finds that younger Americans are at the forefront of a new phase of the ...

A middle-age media guru confesses to a new obsession with TikTok and how the experience has changed his outlook on the future of media ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Socially Formal, a results-driven social media consultancy founded by expert strategist and former ENGINEER Angelina ...

In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The study first analyses how social media functions as a crisis communication tool, bypassing geographic and demographic ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...

The Social App Report provides hundreds of pages of statistics on the industry, covering all of the major social apps. In the report, we look at the financials of these apps, usage and install figures ...

Social media strategies are crucial for any business looking to secure a spot in the AI-driven future. Any business that does not have one will undoubtedly fall behind. With the rise of artificial ...

Social media has changed how consumers connect with brands, but small business owners may find it a challenge to use social media to grow their business, says TaylorAnn Washburn of University of ...