Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution ...

7. It teaches you about your audience Social media generates a massive amount of real-time data on your customers—including their demographics, their interests, their buying patterns, and a lot more.

social media transformed how we connect and how businesses can influence consumer behavior—from promoting content that drives engagement to extracting geographic, demographic, and personal ...

This allows businesses to tailor their efforts ... and big data analysis to micro-target ads on social media to very specific demographics. Economists recognize that one of the major drivers ...

The top trend over the last year has been the growth of image-focused social networks - particularly Pinterest, Instagram and Snapchat - among specific demographics.