Our carefully curated list of 2025 social media statistics provides a vital snapshot of the current social media landscape.

The report examines consumer expectations of hospital social media presence, and how that presence impacts consumers' perceptions of hospitals and hospital selection.

Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.

We've rounded up over 130 social media statistics that are useful and informative to represent the 4.8 billion social media users worldwide.

Latinos, blacks and whites use social media networks about equally, but there are some differences.

For years now, colleges have been advised to consider students' use of social media in recruiting. Some colleges have punished applicants for racist or sexist imagery, but more common has been the ...

Social platforms' efforts to lock in more users by building out capabilities that extend beyond their core competencies is paying off.

The same goes for social media – you’ve got to know your demographics. So what are demographics? Demographics are quantifiable data that inform you of the make-up of a specific group of people.

Baby Boomers and Gex Xers may have the most disposable income, but they are often overlooked on social media since younger generations have all of the flash.

The following analysis discusses the demographic characteristics of each of the five social media platforms in the survey. Fully 72% of online American adults use Facebook, a proportion unchanged from ...

In the current issue of Advertising Age, the editors presented a lot of aggregated information about social media demographics based on actual user profiles. To make that data more accessible ...

Demographics Pro shows you nearly every detail about your Twitter followers, competitors, or hashtags, down to salaries, ethnicity, and occupations.