It is characterised as a marketing strategy. In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options. The objective of this marketing ...

While many shoppers still use the search giant, a PartnerCentric survey found some are instead turning to Reddit, TikTok and others.

Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

This paper presents a comprehensive review of studies on consumer preferences for EV, aiming to better inform policy-makers and give direction to further research. In addition, this paper discusses ...

Joe Burrow’s rumored new girlfriend, Olivia Ponton, has raised some eyebrows after resurfacing on social media, given what appears to be confirmation of their relationship. Burrow and Ponton ...

The use of personas is an interactive design technique with considerable potential for product and content development. However, personas have typically been viewed as fairly static. In this research, ...

Social media users have mocked the US military parade, where the troops could be seen walking lazily in front of a sparse crowd.