Progressive Grocer speaks with Inmar Intelligence on how brands bridge the gap between digital influence and purchases using ...

The digital landscape continues to evolve at a breakneck pace, making social media one of the most powerful tools in any ...

One standout example is U.K. beauty brand P. Louise Cosmetics that launched on social media and has since become TikTok’s ...

As the industry looks to unlock Gen Z’s buying power, influencers may be the key to gaining their loyalty, sources say.

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

From economic forecasts to radio's next superstars, NAB Show 2025 starts with a weekend of sessions focused on the future.

According to Gaurav Jain, CBO of ShareChat & Moj, ShareChat’s data indicates that 92% of cricket fans in India now consume ...

Gaurav Jain, CBO of ShareChat & Moj, talks about the ad spend surge in the IPL season, shifting toward a vernacular-first ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...

In today’s digital world, social media platforms are powerful tools for personal brands, influencers, and businesses. However ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.