Social media is considered overrated as an effective business marketing tool by nearly two thirds of Printweek readers, ...

AI-powered natural language discovery will allow marketers to identify creators through topic-led search, driving more ...

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Blockchain-powered British social media startup Wunder.Social has raised $50 million from Rollman Management, alongside other prominent investors.

As a follow up to her recent article on the challenges associated with social media use within the pharmaceutical industry ... consumer-contributed marketing strategies, possibly broadening ...

Social media listening tools have been developed to support this analysis, tailored to the regulatory and compliance requirements of the pharma industry ... from Marketing to Brand Management ...

In terms of media analysis, the report revealed that search engine marketing (SEM) ranked as the fourth largest medium, capturing a 14% market share, similar to last year's, following social media ...

With Many Years of Success, Web Dynamics Is Helping Businesses Grow Quickly with Strategic Facebook Ads and Social Media ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital ... data but also to turn this gold into actionable market analysis—or even to use the data to crowdsource new ...

Chinese sellers are using social media platform Rednote to sell goods ... describing them as pure marketing. Exporters tended to have a variety of target markets and would shift focus to other ...