In today's digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses. However, there's one strategy that unwaveringly stands strong among the rest is ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

New documents reveal a third reason the Albanese government has exempted YouTube from its social media ban for people under 16: “Broad community sentiment.” Details of some print subscribers ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Social media affiliate programs join publishers and networks together and enable marketing affiliates to promote offers related to social media tools. Generally, these types of offers get accepted by ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance ... “There's a couple hundred retail marketing networks out there. And you may have ...

Savvy entrepreneurs quickly jumped on the wagon to promote themselves and their (or others) products, eventually evolving into the mass social media marketing industry we are all familiar with today.

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...