The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

CeeDee Lamb is one of the most elite athletes on a prestigious Bodyarmor roster, and as the company makes a major move, he's helping get the word out.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...